Mortgage Leads
vs. Real Estate Lead Generation
Tip!
Look for the mortgage lead companies that sell their mortgage leads
fresh or in real time.
By Jimmy Sturo
It is fairly common for real estate
companies and mortgage brokers to use leads.
There is a difference between mortgage lead
generation and real estate generation. |
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| Mortgage lead
generation deals with people who need to refinance their homes or apply
for loans, while real estate lead generation is a service that
connects potential buyers with real estate agents. |
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MORTGAGELEADS
Mortgage leads are generated in
a number of different ways. One way to create the leads is for the
lender, that is the mortgage broker, to appear in a paper or online
directory. This lets potential customers make the first contact.
The lenders give information about
themselves, like the interest rates they charge and types of lending
programs they offer, along with their contact information. This allows
potential borrowers to search out the lender that is best for them.
Tip!
There are some risks in purchasing mortgage leads about which you must
be aware of. There are many counterfeit brokers as well as leads that
certainly do not help any customer.
Real Estate lead generation is somewhat
different. It involves connecting prospective buyers to real estate
agents. It is usually a good idea to use a real estate lead generation
service that uses only inbound leads, meaning that the buyer contacts
the lead generator looking for a real estate agent.
This way, the lead generator can get
the most information possible from the buyer in order to find the most
appropriate real estate agent. Many lead generation services use tricks
to lure prospective buyers. |
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Lead Generation
Info provides detailed information about sales, mortage, MLM,
business-to-business, internet, and insurance lead generation, lead
generation telemarketing, and more. Lead Generation Info is the sister site
of MLM Leads Web.
Mortgage Lead Generation
LendingTree runs TV advertising that touts
that "when banks compete, you win" and directs you to visit lendingtree.com.
Having watched this advertisement and depressed that you rent an apartment
that has your living room, dining room, kitchen, and bedroom all in the same
room you flip on your computer and go to their website.
Upon reaching the website, you surf around
a bit and read some information about buying a house and going through the
mortgage process with LendingTree. This convinces you to give it a shot. You
click on the submit an inquiry form and proceed to fill out a web form that
includes information about you, such as: name, address, telephone number,
and the amount of the home you dream of buying. Having completed the web
form presto, you are a lead. |
