BUY
MORTGAGE LEADS
Exclusive leads are those meant for
only a single company, while non-exclusive leads may be repeatedly sold
to a number of companies. Of course, the former cost more. Leads must
also be fresh, i.e., they must be newly introduced into the market of
mortgages.
Telemarketing mortgage lead
companies have a success ratio of 8 to 10%, which means for every
100 leads they provide, 8 to 10 have a chance of closing successfully.
Call centers rely on personally calling people from a particular list,
which they may have obtained from a cell phone company. When they find a
person interested in acquiring a mortgage, they record their contact
details and information on credit history, mortgage requirements, etc.
These are then forwarded to the mortgage company, who follow up on the
case.
Tip!
Internet mortgage lead companies provide various types of leads that
mortgage brokers can buy. If you are planning to purchase mortgage
leads from an Internet lead company, there are some vital points to
consider.
Mortgage lead companies working
out of call centers charge anywhere between $35 to $65 per lead sold,
irrespective of whether it closes or not. If working on an hourly basis,
then they may charge $25 per hour. Outsourced business to Asian call
centers may cost much less. Mortgage companies are contracted with call
centers throughout the world and they get leads once a week, typically
on Mondays. There may be an average of 25 leads per week. Some call
centers also provide a hot-transfer service, in which the call of a
potential mortgage buyer is directly forwarded to an official in the
mortgage company.
Websites working in the mortgage-lead
generation business are also tremendously busy portals. These have their
own mortgage calculators, which pre-qualify mortgage queries. According
to this, people are made to fill online application forms, which are
then sold to mortgage companies. Mortgage lead generation websites are
contracted with particular mortgage companies, just like call centers.
Lead generation websites may charge on
a monthly or annual basis. The charges depend on the nature of the
website. However, there is widespread skepticism among mortgage
companies regarding lead generation websites. A large number of them are
sham websites and provide fabricated lists.
Mortgage lead companies are the
backbone of the mortgage selling business. Every mortgage company is
affiliated with several lead generation companies so that its staff can
be free to do documentation work on the mortgages and not take the
trouble of marketing. |
